Sales and Marketing staff need the power of psychological strategies to better understand their target market and to communicate with those they wish to do business with. This program introduces you to the ins-and-outs of human behavior so that you can grasp the essentials of buyer and consumer psychology to strategize your communication and persuasion initiatives.
SLS 008 – Sales & Marketing in Challenging Economy, 7 March 2024
SLS 008 – Sales & Marketing in Challenging Economy, 7 March 2024
RM 700.00
INTRODUCTION
OBJECTIVES
At the end of the course participants will be able to:
- Understand the psychology of sales and marketing
- Improve your customer understanding and persuasion
- Influence your customers and target market in a positive manner
WHO SHOULD ATTEND?
This course was designed for those who are ne in marketing and sales, experienced sales and marketing people who want to refresh their knowledge and skills, those who seek to improve their persuasive and influencing skills.
1 DAY TRAINING MODULE
Day One (9am - 1pm)
- An introduction to the ‘inner’ world of sales and marketing
- What is the inner world?
- What is the outer world?
- The types of clients (Personality Profiling Methods)
- How do you identify your client’s personality?
- Which personality do you belong to?
- How to connect psychologically with prospects and customers
- Who are your prospects?
- Are they qualified prospects or just enquires?
- Professional grooming and first impressions
- First impressions that will last
- Colors, clothes and combinations
Day One (2pm - 5pm)
- How to introduce yourself face-to-face
- The do’s and don’ts of meeting up
- Handshakes to avoid
- Presenting your product and service
- What to say and what to avoid saying
- Voice, tonality and sales / marketing pitch
- The art of doing a demonstration
- Why do you customers pay attention?
- How to create visual interest
- Handling questions and objections
- Handling difficult questions
- Making each question count in your favor
About Instructors
Dr. Alvin
- Certified Practitioner of NLP
- Master of Business Administration
- Diploma in Psychological Counselling
- Diploma in Stress Management