Introduction
Selling is tough especially during times when there is a shift in customers’ needs or a down
economy. One might have been tempted to ‘sit tight’ and ‘ride the tide’, but a true and
aspiring sales professional would prefer to deal with such obstacles head-on. Among the
indispensable traits and tools needed in today’s tough business environment include a positive
attitude, systematic problem-solving and utilising emotional intelligence to build relationships
with existing and potential clients.