INTRODUCTION
The rapidly evolving marketing arena and addressing the new norm can be both exciting and overwhelming depending on the opportunities and resources – not forgetting the fast-changing digital landscape we now are witnessing.
Many likened marketing with selling and although both are used interchangeably, there is a difference in the roles they play in an organization. When you sell something, you are trying to create a demand for the item; when you market something you are developing and supplying a product that satisfies the demands, wants, and needs of the customer. Whilst there is a difference in both, one cannot be stand-alone without the other.
Content Marketing offers a tremendous opportunity for businesses to boost their results. By delivering valuable and relevant content to users, you can improve your online reputation, build a community, and grow advocates of your brand.
In short, instead of pitching your products or services, content marketing works by capturing the attention of your target audience members and helping them address their informational and task-oriented needs. The belief is that your audience over time will come to trust and rely on your guidance, recognize your company’s unique value proposition, and ultimately reward you with business and loyalty.
This program will provide the conceptual and practical skills needed to execute Content Marketing systematically via a 4 pillar Framework –Planning, Positioning, Value Proposition and Go-To-MarketPlace.
