MKT 006 – Digital Marketing Masterclass, 22 November 2023

MKT 006 – Digital Marketing Masterclass, 22 November 2023

Teachers
Mr Phang Wai Kheong
Category:
Sales & Marketing (VL)/ Virtual Learning Programs/
RM 700.00
PWK

RM 700.00

Duration: 1 Day
Lectures: Zoom
Certificate of Completion

INTRODUCTION

In the current environment, digital marketing is an important strategy for any organization especially if they are targeting the younger generation.   As such, it is important for organizations to make use of digital marketing in generating leads and turning those leads into sales.

This program seeks to help participants to understand more about social media, the framework used and the tools.  With this understanding, companies will be better positioned to take advantage of the advancement in digital marketing.

Objectives

After this program, participants will be able to:

  • Understand the big picture of marketing
  • Develop awareness how technology is changing the way business is done
  • Use digital tools as part of organization marketing strategies to increase business visibility
  • Generate more awareness towards their company and its businesses
  • Use digital marketing in creating effective marketing campaigns

Who Should Attend?

For those who wants to start their own business

Training Content

This content is restricted to members only. Please log in to view more details. Registration are Free!

Day 1 (9am-1pm)

  • What is marketing?
  • Marketing and its practices
  • Current scenario at the marketplace
  • The need to change the current approach

  • What is the framework?
  • The 6 critical components
  • Important guidelines in framework development
  • The funneling process
  • 3 important words – attract, convert & retain

  • Facebook for business – pages & groups
  • Facebook timeline
  • Paid campaigns on Facebook & Instagram
  • Facebook Business Suite
  • Viral the contents with ‘share’ and ‘likes’
  • Analyzing hits and traffics

Day 1 (2pm-5pm)

  • Introduction to YouTube
  • Why is video gaining importance?
  • Viral the contents with comments, ‘share’ and ‘like’
  • Increasing subscriber base and getting paid by YouTube

  • Understand Google Search
  • Create an ad campaign
  • Step-by-step guides to creating Google Ads
  • Different types of Google Ads

  • Integration of the various tools to virtual head office
  • KPIs for measurement
  • Track the traffic
  • Develop back up plans

  • Common content marketing mistakes
  • Grow an audience and relationship
    building strategies
  • Create highly valuable content and
    quick ways to get more leads

  • Outsource platform
  • Find a right merchant
  • How to check review & feedback

About Instructors

Mr Phang Wai Kheong
- Developing Strategic Marketing Plan - Marketing Innovation in Generating Business - Excellent Negotiation Skills for Marketer/Sales Person