MKT 006 – Digital Marketing Masterclass, 16 February 2024

INTRODUCTION

In the current environment, digital marketing is an important strategy for any organization especially if they are targeting the younger generation.   As such, it is important for organizations to make use of digital marketing in generating leads and turning those leads into sales.

This program seeks to help participants to understand more about social media, the framework used and the tools.  With this understanding, companies will be better positioned to take advantage of the advancement in digital marketing.

After this program, participants will be able to:

• Understand the big picture of marketing
• Develop awareness how technology is changing the way business is done
• Use digital tools as part of organization marketing strategies to increase business visibility

• Generate more awareness towards their company and its businesses
• Use digital marketing in creating effective marketing campaigns