MKT 006 – Digital Marketing Masterclass

MKT 006 – Digital Marketing Masterclass

Category:
In-House Programs/ Marketing/ Sales & Marketing/
Digital Marketing Masterclass

Duration: 2 Days
Lectures: InHouse
Certificate of Completion

INTRODUCTION

The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

Objectives

  • Generating Targeted Traffic –
    Optimize with relevant keywords.
  • Branding – Brand recognition & Brand
    awareness.
  • Marketing – Promote or sell product.
  • Lead Acquisition – Collect targeted
    database.
  • Long Term Positioning – Organic
    placement in Search Engine

Who Should Attend?

Our training is applicable and accessible to anyone on any level who needs digital marketing to improve their ability to do their job.

CURRICULUM

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Day 1

  • Different between short tail & long
    tail keyword
  • Broad vs exact vs phrase keyword
    selection
  • Keyword density & optimization

  • Email marketing campaign flow -Email content & structure
  • Set up Autoresponder

  • Pay Per Click Ads vs SEO
  • Cost Per Click (CPC) vs Cost Per Impression(CPM)
  • Set up an ads campaign withtargeting audience – Ads budget setting

  • Types of  video for marketing
  • Video creation & YouTube Channel
  • Video ranking in YouTube setting

Day 2

  • Fan Page vs Group
  • Sponsored Ads,Promote Ads & PPC
    Ads
  • Effective engagement strategy
  • Build Fan & Convert Sales

  • Instagram for Business set up
  • Account growth & engagement
  • Generate high quality content
    Building an audience

  • Common content marketing mistakes
  • Grow an audience and relationship
    building strategies
  • Create highly valuable content and
    quick ways to get more leads

  • Outsource platform
  • Find a right merchant
  • How to check review & feedback