Introduction
During this challenging time, allocating resources to maximize return on investment while minimizing the risks of low or negative return are becoming a lot more unpredictable.
As such, the marketing’s role in a company’s business growth is getting more crucial. Therefore, it is imperative for companies to relook at its business plan and to utilize marketing in driving the next growth.
This program allows companies to understand the current business and consumers trends, the role of marketing in shaping these trends, and applying the principles of creativity and the processes of innovation in marketing their products and services effectively.
