MKT 002 – Developing Strategic Marketing Plan

Name: MKT 002 - Developing Strategic Marketing Plan
SKU: 2176
Availability: InStock

Teachers

Mr Phang Wai Kheong

Category:

In-House Programs / Marketing / Sales & Marketing /

MKT 002 - Developing Strategic Marketing Plan

Price

Duration: 2 Days

Lectures: InHouse

Certificate of Completion

Introduction

In the present challenging environment, companies will need to continuously engage in dynamic marketing in order to have a foothold in the market place. As such, this program is designed to provide participants a framework for a well-structured marketing strategic plan, linking strategies with business goals. It will also provide participants with the principles of good marketing implementations and control.

Objective

To understand the difference between sales and marketing and how they complement each other.
To understand trends that includes SWOT, PEST and competitors for better strategy development.
To develop a marketing plan that will propel

To implement and execute the plan in the most effective manner that creates maximum outreach.
Developing the ability to analyse the effectiveness of current and future marketing communications.

Methodology

Concepts and techniques will be internalised throughout the workshop through lectures, role-plays and group activities using an integrative learning approach.