The working world involves the constant use of verbal communication. Speaking is easy to do. The question is this – when you speak does it impact the listener? Do they follow your words and do as you wish them to? Do you get the desired results? Also, do you walk away from presentations and conversations knowing that you have done your best?
In the business world, impactful speaking involves being aware of factors such purpose, the audience’s needs, and specific tools that will elicit the desired responses/information and much more. It goes beyond memorizing a few formulas for presentations. The subtle awareness of these areas allows speakers to carry themselves with confidence and always be successful in verbal interactions.