Introduction
Does most of your business derive from a selected number of key accounts?
Do you have a sound business strategy for handling your key accounts, individually and as a group?
Do you know which key account deserves your attention and resources; and how to meet their expectations?
Would you like to increase business and build loyalty with your Key Accounts on a long term basis?
While every Customer is important, some are critical to the business revenue and the company’s future. In developing our Key Account business, what is of paramount importance is building the right kind of relationship with the Customer. In describing our level of relationship with our Key Accounts Customers, are we at a ‘partnership’ or “synergistic” level or are we confronted with price issues and the competition?
Are we able to attract our Key Account clients in doing business with us? Do our clients recognize our strengths? It is important to understand and influence the key decision makers.
Though this workshop we are also able to understand and realign our client’s buying decisions to win against the competition
This two days workshop will provide you with more than just knowledge, skills and capabilities to build your relationship and establish value with your Key Account Customer. This workshop will enable you to develop strategies on how to manage the account and also provide business strategies for the organization; for the mid and long term.